Private Shopping Walk, Sweets

Private Reykjavik Shopping & Sightseeing Walking Tour

★ 5.0 1 review

3 hours, free cancellation.

from $338 per person

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Opens the live booking page with current dates. Book there; nothing is charged on this site. Free cancellation.

Duration: 3 hours
Meeting point: Hlöllabátar Ingólfstorgi 1, 101 Reykjavík
Cancellation: Free cancellation
Snack: Snacks included

Overview

Three hours, one guide, and a shopping list that belongs to you. This private walk from Your Friend In Reykjavik mixes a city introduction with guided access to independent shops in the center, and the guide adjusts the stops to whatever you are hunting for: woolens, handmade jewelry, art, food, or a bit of everything. Sweet treats are handed out along the way, and the walk ends over a glass of wine, beer, schnapps, or a coffee or tea with your guide.

The route runs the classic circuit. You start at Hlöllabátar on Ingólfstorg, walk up Laugavegur, the main shopping street, with about an hour of browsing, continue to Hallgrímskirkja church, then come back down Skólavörðustígur. Photo stops at Hallgrímskirkja and the Sun Voyager are optional and shorter, around 20 minutes each if you take them. Your guide knows the side streets and the storefronts worth stepping into, and several partner stores give tour guests discounts, including Rammagerðin at 15% off and Brauð & Co bakery at 15% off.

Because it is private, the pace is yours. You also set the start time, which makes it a practical pick for travellers who want both an orientation to the city and time to actually buy things, without dragging a group along behind them. Tours run in a long list of languages, from English and German to Icelandic and Chinese.

What's Included

Included

A glass of wine, beer, schnapps, or simply coffee or tea
Expert local guide
You control the starting time of your tour
Icelandic Sweets

Not Included

Gratuities are not included but always welcome

Itinerary

Meet at HlöllabátarThe walk starts at Hlöllabátar, Ingólfstorg 1, 101 Reykjavík. Hotel pickup is not included.
Laugavegur shoppingAbout 1 hour along the main shopping street, with stops tailored to your interests among the guide's partner and independent stores.
HallgrímskirkjaOptional photo stop and guided visit of about 20 minutes at the church.
Sun VoyagerOptional photo stop and guided commentary, about 20 minutes.
Return to HlöllabátarThe route loops back down toward the starting point, with a drink and sweets along the way.

What To Expect From The Tour

A few practical things shape how this walk goes, from the open-air route to the discounts you can claim along it.

Pace and fitness. Expect roughly 3 hours on foot through the city center, though the listing says timing depends on the travel speed of the group. Since the tour is private, you can slow down or push on as you like. Comfortable walking shoes are the obvious call.
What is included. An expert local guide, Icelandic sweets, and one drink are included, chosen from wine, beer, schnapps, coffee or tea. The legal drinking age in Iceland is 20, so anyone younger gets the non-alcoholic options. Everything you buy in the shops is on your own tab.
Discounts to claim. Partner stores give guests exclusive discounts: Rammagerðin and Brauð & Co bakery at 15% off, FRÍÐA Skart at 10% off silver and 5% off gold, and a free pair of hand-knitted wool socks with a sweater at Handprjónasambandið. Mention you are on the tour.
Weather and dress. Dress in layers and bring a waterproof layer. There is an optional schnapps stop along the way, a chance to warm up for anyone who wants it.
Start time. You control the starting time of the tour, per the listing, so it can fit around flight times or other bookings. Confirm your chosen time on the booking page.
Group feel. This is a private walk, so it is just your party and the guide. The listing encourages asking any and all questions, and guides tailor stops to your interests rather than a fixed script.

Common issues. Pickup is not included, so you need to make your own way to the meeting point at Hlöllabátar on Ingólfstorg. Gratuities are not included, though the operator notes they are welcome. Shopping, meals and anything beyond the included sweets and one drink are at your own cost. The total time is listed as about 3 hours but depends on how fast your group moves, so leave some slack in your schedule afterwards.

Common Questions

Where Does The Tour Start And Is Hotel Pickup Included?

The tour meets at Hlöllabátar, Ingólfstorg 1, 101 Reykjavík. Hotel pickup is not included, so you make your own way to the meeting point. Full meeting details are on the live booking page.

What Is Included In The Price?

A private expert local guide, Icelandic sweets, and one drink, either a glass of wine, beer, schnapps, coffee or tea. You also choose your own start time. Gratuities are not included but are welcome.

How Long Does The Tour Last?

About 3 hours. The listing notes the actual time depends on the travel speed of the group, so it can run a little longer or shorter.

Which Shops Do We Visit?

Stops are tailored to your interests. Possibilities include Rammagerðin, Brauð & Co, FRÍÐA Skart, Handprjónasambandið, 66°North, Icewear, Kirsuberjatréð, Valdís ice cream, Reykjavik Roasters, 12 Tónar, Fischer soap, Thorvaldsenfélagið and Kolaportið flea market, among others. Tell the guide what you want to look for.

Can Children Join, And Can Everyone Drink?

The listing does not state a minimum age for the tour itself, but the minimum age to consume alcohol in Iceland is 20. Younger participants can have coffee, tea or another non-alcoholic option as the included drink.

What Is The Cancellation Policy?

You can cancel up to 24 hours in advance for a full refund.